colourful keyboard

Games Helping you unlock the potential of games

The video games sector is exciting, fast-moving, and constantly innovating. We know because our lawyers play too. Our experience covers the journey of the game lifecycle, including game development, financing, distribution, marketing and sponsorship.

We support a range of players working within console/PC gaming, mobile gaming, online services, AR, VR, blockchain, esports, and more. 

We’re passionate about the video games sector and would be delighted support you with our sector-specific expertise outlined below.

Whether you’re a large publisher, developer, finance company, indie studio, SME or start-up, you will benefit from our international reach across key gaming markets and one firm approach. 

We provide regular commentary on issues affecting the video games sector on our MediaWrites blog. Get in touch with the team to find out how we can help you. 

Design

Embark on your game development journey with confidence. Whether it's regulatory advice, contracts, clearance, or general business support, we have you covered with our tailored legal services. So you can focus on bringing virtual worlds to life.

Launch

Effortlessly bring your game to market. We’ll support you with the unique legal challenges of a game launch. Let us advise on data protection, consumer rights, finance and marketing so you can ensure your game is a success from launch to legacy.

Grow

Elevate your game to new heights of popularity. Our global reach and video game expertise is designed to support you in amplifying your global presence with merchandising, sponsorship, esports, celebrity endorsements and corporate transactions.

Accolades

"Best known for its strength in tech-related matters, Bird & Bird LLP's media, entertainment and sports group advises video game companies on game developments, data regulation, as well as commercial challenges and opportunities."

Recognised for client satisfaction, Tier 2 Firm, Video Games Legal 500

"Focused on commercial and contractual matters, Will Deller assists with games publishing and development agreements, while Phil Sherrell specialises in media and IP law."

Recognised for client satisfaction, Tier 2 Firm, Video Games Legal 500

Phil Sherrell - Hall of Fame, Will Deller - Next Generation Partner, Matt Buckwell - Key Lawyer

Recognised for client satisfaction, Tier 2 Firm, Video Games Legal 500

MediaWrites

Media, Entertainment and Sport Group News Hub

VIEW THE SITE

Latest insights

More Insights
headphones and keyboard

Regulatory spotlight: virtual currency vs. consumer law (part 2)

Apr 02 2025

Read More
featured image

European move towards protecting users from harmful practices in video games: EU Consumer Protection Cooperation Network in action!

3 minutes Mar 24 2025

Read More
game controllers on orange background

Horizon Scan 2025: Key Trends in Games & Esports

Feb 11 2025

Read More

What's on TwoBirds TV?

More Videos
No Image