Influencer marketing Q&A

How do brands and influencers maintain authenticity and integrity? How important is the contractual relationship between brand and influencer? What changes might we see in the brand and influencer community over the next 12 months? These are just some of the questions Graeme Payne, Head of Bird & Bird’s Retail & Consumer Group, asked content creator, Adrienne Herbert, and Founder of Creative Impact, Fab Giovanetti, in this interview about influencer marketing.